Digital Signage Networks and Solutions :: Out of Home Screen Technologies :: Digital Signage SoftwareUK : +44 1254 503 666
Why do LED Screens work so well?
According to the Point-of-Purchase Advertising Institute (POPAI) motion displays outsell static displays by as much as 95%
Large format, out of home media has consistently been proven as one of the most successful ways to engage with customers. The location of large hoardings provides accurate targeting by socioeconomic and demographic groups, which makes targeting your audience easier than any other medium.
Research by RMS and Postar found that between 40 to 42% of passers-by viewed billboard (6 & 48 sheet) posters, compared to research by Continential Research (2007) that discovered 66% of frequent rail users watch the Transvision LED screens at the London rail stations - demonstrating the impact offered by relevant content on a large screen.
Titan UK installed their first 48 sheet LED screen in London’s Victoria mainline rail station, starting a revolution in out of home advertising that has proven a lasting success. The Transvision network is now operating in all the UK main terminus stations and continues to lead the out of home sector for performance and value. On the back of this success, in 2009, Titan Dublin rolled out state of the art LED screen technology in four key termini in Dublin.
Dynamax are the solution providers behind these key installations for many reasons but primarily due to our 30+ year history installing over 40 LEDs, and in providing displays to a wide range of industries; developing expertise and knowledge which has proven invaluable to our customers.
Out of home media companies such as Titan Outdoor UK use Dynamax for independent advice on screen technology, site development and installation. We work with the very best manufacturers to offer you the very best.
Outdoor Screen Success's:
- All UK mainline stations, as part of the Titan Transvision network.
- Four key termini in Dublin for Titan Ireland
- Frenchgate Shopping Centre in Doncaster
- Ladysmith Shopping Centre, Manchester
- Corporate reception of a leading investment Bank, London
The Dynamax Difference
No hidden costs . . .
Dynamax will support you all the way. The company has over 30 years’ experience within the display sector, is ISO 2008 accredited and able to offer you truly objective advice. We are committed to developing the skills of our employees and are Investors in People.
Support and advice . . .
We will recommend the most suitable resolution of screen taking into account your application and budget, the screen location, viewing distance and size.
Aftersales Support & Maintenance . . .
We will provide you with full training in the use of your screen and POV, content management software. We offer all clients a full maintenance contract supported by our team of highly skilled engineers.
Services can include :-
- Daily webcam checking
- Remote diagnostics
- Next day repair
Cutting Edge Technology
LED displays are becoming increasingly developed and sophisticated. The image quality, brightness, definition and service life of these displays have been significantly improved. With their advanced technical specifications, performance and functionality, ’Video True Colour’ displays are now common place in a wide range of outdoor and indoor sites.
The latest LED displays accept any signal or pre-recorded video file and reproduce the image in the PAL, SECAM or NTSC format in millions of colours. The latest units on the market feature housing units that isolate internal components from the weather and pollutants and where needed have automatic air conditioning systems incorporated into them.
Not only can these latest LED screens be as big as you need them to be—but it is also possible to build them into interesting shapes as every screen is individually created.
The brightness of any environment changes throughout a 24 hour setting and it is therefore crucial to have a screen that can cope with the variations between daylight and electronic lighting whilst indoors, or the difference between full sunlight and total darkness when outdoor.
Our LED screens have an in-built processor that automatically adjusts the LED’s at each brightness setting, changing the colours and contrasts to ensure that the picture is kept brilliantly clear whatever the light levels.
So Cool ! ! !
The temperature within an enclosed screen sitting in direct sunlight could potentially reach more than 50oF even before the LED screen has been switched on. For this reason, our LED consultant will advise you on the equipment necessary to ensure your screen’s reliability. With the right equipment these screens are capable of running in extreme temperature conditions such as Saudi Arabia.
Our top quality screens use Nichia LEDs (possibly the best LEDs you can buy) and their environmentally sealed cases are included in the cost of the display. These LEDs have an impressive estimated life-span of 100,000 hours
Our screens are robust and reliable, however when you’ve just invested in a digital signage network there’s nothing more frustrating than a blank screen, we can ensure that this does not happen. Dynamax can provide support services which ensure that in the event of failure, downtime is kept to a minimum. Spares are kept to ensure that any changed LED lamps are unobtrusive.
LEDs are also economical with power. A ‘48 sheet’ (3 x 6m) LED screen has an estimated cost from £10 per day in electricity.
The System to drive your LED screen is Dynamax’s flagship POV Digital Signage Software, and is included as part of the solution we provide.
So, what’s the next step ?
We hope that our introduction to LED has been helpful for you and has given you a basic insight into firming up your ideas, budgets and plans going forward.
If you think you are now ready to take the next step to progress your project then click here to get in touch with us and we will help you every step of the way.