Rocket Communications Takes to the Skies with launch of Internal Digital Network for Monarch Airlines

Rocket Communications have rolled out an internal digital signage network for Monarch Airlines using POV - Dynamax's flagship software.

The successful air carrier will use the system, scheduled for a live rollout at Manchester International Airport, as a powerful internal communications network to facilitate interaction between its headquarters at London Luton Airport, and its hundreds of flight deck, cabin crew, and ground employees stationed at multiple airport locations and branch offices throughout the UK.

Monarch Airlines intends to leverage the new installation to orchestrate a wide range of team meetings, training sessions, and executive-employee communications.

"Monarch Airlines' internal digital signage network is an outstanding example of the power, versatility and efficacy of digital out-of-home media as effective vehicles for communicating with important stakeholders, including key internal audiences such as line managers, crew members and maintenance staff," said Ian McKenzie, CEO at Dynamax. "Furthermore, enterprising firms are finding POV to be an ideal software solution for managing all aspects of these installations, regardless of their setting or geographical location. Because of its inherent flexibility for breaking through the clutter of today's confusing communications environments, digital signage systems continue to gain significant worldwide acceptance and adoption, both internally and externally, among discerning companies like Monarch Airlines that strongly rely on their speed and efficiency for bringing people together."

"The design and rollout of Monarch Airlines' dynamic internal communications system represents a significant milestone for the carrier's employee relations team, and another outstanding achievement for Rocket Communications as it continues its rapid growth and evollution." said Nick Pettitt, founder and MD at Rocket. "There is no question that digital signage is one of the most powerful, technology-driven communications tools available today, but few companies recognize its potential. As a result, it is refreshing to see leading-edge companies, such as Monarch Airlines, fully embrace these distinctive innovations, and fully leverage them to enhance the productivity and effectiveness of core business functions."

In addition, the new Monarch Airlines system will connect to and complement an already-edisting, external facing digital signage network which the carrier rolled out in 2007 to display passenger-orientated content at ticket windows, concourses, and lounges in the airline's locations at Birmingham, Gatwick, Manchester and Luton airports. This prior installation also utilizes POV, Dynamax Technologies' digital signage content management, preparation and delivery application.

When fully operational, the new internal network will also be exclusively powered and managed by POV.  Rocket Communications supervised the network's design and technical requirements, produced all of its content, and physically installed the screens and related components. The two companies worked collaboratively to ensure the interoperability of all components, perform multiple operational tests and bring the network online by the target date.