Dynamax announces it has signed strategtic channel marketing and distribution agreements with two of the audio-visual (AV) industry's most sucessful, well-respected value-added resellers (VAR's) the Advanced Technologies Group (ATG) business unit of West Chester, PA, based Advanced Audio Visual Sales, Inc (Advanced AV) and Alcoa, Tenn. based Multi-Media Solutions, Inc. (MMS)

The two deals, part of Dynamax's ongoing worldwide channel partner recruitment and marketing strategy, significantly expand its growing roster of resellers, distributors, and systems integrators throughout North America. In addition, the agreements increase the reach and effectiveness of the company's indirect model for selling its software, technologies, and services to end customers in multiple vertical markets.

Tom Nix, VP and GM of Dynamax Technologies LLC announced the contracts at InfoComm 08.

"The identification and recruitment of high-quality, well-connected channel partners with extensive digital signage experience and knowledge is absolutely critical to the company's aggresive growth strategy, and to achieving robust sales and business development objectives in North America." said Nix. "Without question, Advanced AV and Multi-Media Solutions are two of the AV industry's most distinguished VARs, with each possessing a vast amount of expertise in the design and deployment of digital signage installations, and he clientele to match. As a result, these two proven companies will play a major role in elevating Dynamax's presence in the marketplace, and boosing the company's sales and distribution capabilities of its flagship software application, POV."

Founded in 1985, Advanced AV is a full-service reseller and systems integrator of AV products, services, and solutions for companies in the Mid-Atlantic region of the United States. The company’s Advanced Technologies Group (ATG) business unit, headed by Vice President and General Manager Kris R. Vollrath, specializes in the design and delivery of sophisticated information technology (IT)-centric AV solutions, with significant expertise in digital signage deployments. Advanced AV President and Chief Operating Officer (COO) Jay Armand is chairman of InfoComm International.

Led by President and Chief Executive Officer (CEO) Mike White, governor-at-large of InfoComm International, MMS is a nationwide reseller and systems integrator of AV products, services, and solutions with deep digital signage domain experience.

“The Advanced AV-ATG team is very impressed with the flexibility, scalability, and functionality of Dynamax’s full-featured content management platform, POV, and the company’s deep commitment to selling its solutions through qualified, trusted channel partners,” said Vollrath. “As the industry is well aware, not all digital signage software applications are created equally. That said, the addition of POV to Advanced AV’s portfolio will enable the company to take its digital signage business to the next level, while offering clients the very best products and services in this sector. Advanced AV looks forward to working with Dynamax representatives in accelerating broader acceptance and adoption of digital signage networks in out-of-home environments.”

“For world-class digital signage software applications, Multi-Media Solutions found an ideal provider and partner in Dynamax Technologies, which has been a pioneer in this sector for over a decade,” said White. “Multi-Media Solutions’ customers are constantly requesting more powerful and sophisticated applications to manage today’s next-generation digital out-of-home media networks. Now, the company can provide the very best offering in this area, as well as sterling service, consulting, and technical support.”

Dynamax is the only vendor committed to providing channel partners with competitive, differentiated, and channel-friendly digital signage solutions, and the sales and marketing support to win creative and technical customers. As the digital signage industry continues to grow, Dynamax’s new partner-centric strategy, robust portfolio of product and services, and comprehensive channel marketing support firmly position the company to increase revenue generated through indirect sales.