A recent survey from Dynamax Technologies focused on understanding some of the complex components which deliver into the digital signage sector.  A cross-section of over 30,000 individuals worldlwide, from companies of various sizes has yielded some fascinating results.   Interestingly, from the wide range of Creative Agencies, System Integrators and end users all of them said that whilst were highly sensitized to the wide range of digital signage software available, they were not all that familiar with the features, capabilities and benefits on offer.

When asked what they considered to be the biggest Technical obstacle to implementing a digital signage project, the majority of end-user respondents were adamant that relevant content continued to be one of their biggest issues.   Respondents also confirmed that the increasing adoption of virtual applications in the sector, opened more opportunities for network owners to be innovative in how they harness new technologies to deliver key messages to their audience.  Virtualization is enabling the delivery of key messaging from shelf edge right up to big screen, using relevant linked content in a variety of digital formats which has now come to be expected by audiences around the world.

As an incentive for respondents to spend a few moments of their time completing the survey, Dynamax offered one lucky winner the opportunity to win an Apple iPad.  The lucky winner was Ross Burling, Sales manager Digital Signage, Sports & OHM Media & Entertainment Division – BARCO.

Ross Commented “I was absolutely delighted to have won the iPad from Dynamax. When I was first notified by email I thought it was a hoax, so was especially delighted when it turned out to be a genuine communication from Dynamax. It’s great to see that they continue to take a pro-active approach to analysing growths and trends in the digital signage sector.  As an industry leader in this sector their solution continues to be a huge favourite with both new and old customers. I am looking forward to getting to know my iPad better in the coming months.”

Ian McKenzie, CEO at Dynamax Technologies comments, “This is the first time Dynamax has undertaken such a large survey of the industry, and it has certainly given us some food for thought around our partners and those other relationships which we may develop along the DS food-chain.  The volume of creative services supplying to the industry and the increased demand for relevant content are clear indicators that it is evolving. I was also delighted to hand over the iPad to our prize draw winner Ross Burling from BARCO, for taking the time to complete the survey.”