Digital Signage Research

Interesting Sources and Links

As the Digital Signage sector grows and fragments there are many interesting places to find out more about how its evolving. Below are just some of them
 

Research

Industry Article - Signs for Growth - June 2009

Web Sites

Digital Signage Today
Digital Out-of-home
Digital Signage Association
Platt Retail Institure
RMS Instore
POPAI
National Retail Federation
AKA TV
Digital Signage Universe
 

Research Reports

Frost & Sullivan - World Digital Signage Markets
Frost & Sullivan believe that due to the ease of deployment, the merchandising model will drive the growth of the digital signage industry in the next few years. The market for utilising digital signage as a flexible tool for advertising is gaining momentum worldwide. There have been several major developments that have boosted the case for digital signage including the networks in Wal-Mart, Tesco and Target. Frost & Sullivan expects network operators to embark on several pilot projects that eventually evolve into full-blown rollouts providing the momentum for advertising revenues to continue growing. The success of these projects will help develop better pricing models and in-store media measurement standards.
 

Digital Signage Association - Retail Digital Signage ROI:Finding the break-even point
This exclusive report uses real-world numbers to estimate ROI and benefits for various types of retail. It's clear that digital signage has a positive impact on retail sales - but just how much of one is a matter of debate. Numerous studies have been comissioned and published, trying to determine the net effect dynamic signage will have on the average store's sales.

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