Digital Signage Networks and Solutions :: Out of Home Screen Technologies :: Digital Signage SoftwareUK : +44 1254 503 666
Digital Out Of Home (DOOH)
Reaching People on The Move
Essentially Out of Home (OOH) is any type of advertising that reaches consumers whilst they are on the move outside their home. Traditionally this was billboard advertising, but with the evolution of technology, and in particular digital screens, this has opened up a whole new raft of opportunities for advertisers.
The major benefits here over previous static advertsising is that content becomes dynamic and can be changed instantly - no paste and buckets and travelling around the country to promote your brand. The world is embracing digital media in a big way, and today's 'digital savy' consumers are driving this change in a big way.
Its not rocket science - its simple, strategic customer targeting - and it works.
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