Digital Signage Networks and Solutions :: Out of Home Screen Technologies :: Digital Signage SoftwareUK : +44 1254 503 666
Industries Using Digital Signage
There are a wide range of applications across many industry sectors using digital signage to connect with their audiences. Here at Dynamax we have honed our specialism in digital signage into the following specific sectors.
- Government/Public Sector
We work closely with our partners and end users in these sections and welcome all opportunities and enquiries to help develop and deliver digital signage projects.
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Out of Home
Essentially 'Out-of-Home' advertising is any type of advertising targeted at consumers out of their home or office environment. It is advertising focused on reaching consumers in specific locations - such as a retail outlet, train station, bus station, airport ect. It is focused advertising to 'on-the-go' consumers. As the digital era continues to evolve we are now seeing 'digital billboards' entering this environment. Dynamax has worked with 3 of the worlds largest media sellers such as Titan, Clear Channel and JCDecaux.
Today's digital savy customers are expecting a 'state of the art' shopping experience every time they visit any retail outlet or shopping mall. With a little imagination retailers and brands can now target their audiences directly at point-of-purchase, shelf-edge - and using bluetooth tehnology can even invite them into the store with a discount voucher sent directly to their personal mobiles.
Whilst the key purpose of education is to deliver the curriculum - schools have a 'duty of care' to keep staff, pupils and visitors well informed whilst on-site. Taking a quick journey into a school from the car park - a digital sign outlines a school campus map, showing reception and key areas of interest. From reception an internal map is outlined which is scheduled in with the showing of classroom timetables, staff changes, pupil accreditations and successes, reminders of homework deadlines for specific subjects.
As digital signage integrates further throughout the school, specific data can be used to drive projects. In this instance if a new school has 'cashless catering' then data from that program can be used to highlight how healthy choices are being made by pupils. Here the school could also highlight to visitors how they are rising to the 'change4life' campaign currently being promoted in the UK, or even 'every child matters' from the US.
Today's schools are an integral part of the wider community which they serve and the use of digital signage in these establishments will help them to both meet and exceed their obligations.
Dynamax has helped to implement a number of digital signage solutions into schools and colleges with our partners and as the education sector becomes more aware of the powerfully positive impact that digital signage can have for them - we are continuing to advise and supply to more and more solutions into education.
Keeping people informed is a key responsibility for any government department - keeping people informed with the right information - at the right time - particularly in an emergency - is imperative. Using digital signage driven by POV from Dynamax means that government department can tie key messages directly into triggers to announce immediate changes - it can also be used to deliver information about local events, public service announcements and a wide range of other local announcements.
Dynamax have helped to supply digital signage solutions in numerous government offces including the Police and Prison Services.